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Circular economy: 3 questions for Ariane Varale (Smart Back)

Digital transformation Ecological transition Video interview
Published on 2 December 2025
SmartBack, making the circular economy desirable

3 questions for Ariane Varale Winner of the “Prix Émergence” award at the “Prix Entrepreneuriat Mines Paris – PSL – TRANSVALOR 2025” organized by the Fondation Mines Paris.

Ariane Varale (IC17) is passionate about her socially responsible project: SmartBack, a socially responsible company (ESUS). With more than 45 partners and 820 local organizations involved, SmartBack reduces waste and supports local employment, while aiming to expand into Europe and the hotel sector with the Vidotel project.

A video explaining how the circular economy is becoming a concrete and desirable model :

 

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