{"id":2397,"date":"2018-11-26T08:16:00","date_gmt":"2018-11-26T07:16:00","guid":{"rendered":"https:\/\/www.minesparis.psl.eu\/isige\/?post_type=evenements&#038;p=2397"},"modified":"2025-06-17T11:34:28","modified_gmt":"2025-06-17T09:34:28","slug":"conference-isige-la-mode-responsable-avec-damien-pelle","status":"publish","type":"evenements","link":"https:\/\/www.minesparis.psl.eu\/isige\/evenements\/conference-isige-la-mode-responsable-avec-damien-pelle\/","title":{"rendered":"Conf\u00e9rence ISIGE : La mode responsable avec Damien Pell\u00e9"},"content":{"rendered":"\n<div class=\"container\">\n\t<div class=\"row mt-4\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<h2>Go for Good : pourquoi et comment un groupe comme Galeries Lafayette se lance dans la mode plus responsable ?<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-810 aligncenter\" src=\"http:\/\/www.isige.minesparis.psl.eu\/wp-content\/uploads\/2018\/12\/13112018_visuel_conference_lafayette.png\" alt=\"\" width=\"800\" \/><\/p>\n<p class=\"\" data-start=\"0\" data-end=\"222\">Le programme Go for Good des Galeries Lafayette est une initiative lanc\u00e9e en 2018 pour encourager une mode plus responsable. Voici pourquoi et comment ce grand groupe a choisi d\u2019adopter une approche plus durable.<\/p>\n<h2 class=\"\" data-start=\"224\" data-end=\"302\"><strong data-start=\"227\" data-end=\"300\">Pourquoi Galeries Lafayette s\u2019engage dans une mode plus responsable ?<\/strong><\/h2>\n<ol data-start=\"304\" data-end=\"1367\">\n<li class=\"\" data-start=\"304\" data-end=\"591\">\n<p class=\"\" data-start=\"307\" data-end=\"352\"><span style=\"color: #015d9e\"><strong data-start=\"307\" data-end=\"350\">R\u00e9pondre aux attentes des consommateurs<\/strong><\/span><\/p>\n<ul data-start=\"356\" data-end=\"591\">\n<li class=\"\" data-start=\"356\" data-end=\"455\">\n<p class=\"\" data-start=\"358\" data-end=\"455\">De plus en plus de clients recherchent des produits \u00e9thiques et respectueux de l\u2019environnement.<\/p>\n<\/li>\n<li class=\"\" data-start=\"459\" data-end=\"591\">\n<p class=\"\" data-start=\"461\" data-end=\"591\">Les nouvelles g\u00e9n\u00e9rations privil\u00e9gient des achats plus responsables et souhaitent de la transparence sur l\u2019origine des produits.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"593\" data-end=\"867\">\n<p class=\"\" data-start=\"596\" data-end=\"645\"><span style=\"color: #015d9e\"><strong data-start=\"596\" data-end=\"643\">R\u00e9duire l\u2019impact environnemental de la mode<\/strong><\/span><\/p>\n<ul data-start=\"649\" data-end=\"867\">\n<li class=\"\" data-start=\"649\" data-end=\"751\">\n<p class=\"\" data-start=\"651\" data-end=\"751\">L\u2019industrie textile est l\u2019une des plus polluantes (\u00e9missions de CO\u2082, consommation d\u2019eau, d\u00e9chets).<\/p>\n<\/li>\n<li class=\"\" data-start=\"755\" data-end=\"867\">\n<p class=\"\" data-start=\"757\" data-end=\"867\">En tant que grand acteur du secteur, Galeries Lafayette a un r\u00f4le \u00e0 jouer dans la transition \u00e9cologique.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"869\" data-end=\"1161\">\n<p class=\"\" data-start=\"872\" data-end=\"907\"><span style=\"color: #015d9e\"><strong data-start=\"872\" data-end=\"905\">Anticiper les r\u00e9glementations<\/strong><\/span><\/p>\n<ul data-start=\"911\" data-end=\"1161\">\n<li class=\"\" data-start=\"911\" data-end=\"1049\">\n<p class=\"\" data-start=\"913\" data-end=\"1049\">L\u2019Union Europ\u00e9enne et la France imposent progressivement des normes plus strictes sur l\u2019\u00e9co-conception et la tra\u00e7abilit\u00e9 des produits.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1053\" data-end=\"1161\">\n<p class=\"\" data-start=\"1055\" data-end=\"1161\">Go for Good permet au groupe d\u2019anticiper ces \u00e9volutions et de se positionner comme un leader engag\u00e9.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"1163\" data-end=\"1367\">\n<p class=\"\" data-start=\"1166\" data-end=\"1224\"><span style=\"color: #015d9e\"><strong data-start=\"1166\" data-end=\"1222\">Valoriser les marques partenaires et leur engagement<\/strong><\/span><\/p>\n<ul data-start=\"1228\" data-end=\"1367\">\n<li class=\"\" data-start=\"1228\" data-end=\"1367\">\n<p class=\"\" data-start=\"1230\" data-end=\"1367\">Le programme permet de mettre en avant les cr\u00e9ateurs et marques qui int\u00e8grent des crit\u00e8res \u00e9thiques et durables dans leurs collections.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr class=\"\" data-start=\"1369\" data-end=\"1372\" \/>\n<h2 class=\"\" data-start=\"1374\" data-end=\"1436\"><strong data-start=\"1377\" data-end=\"1434\">Comment Galeries Lafayette met en place Go for Good ?<\/strong><\/h2>\n<ol data-start=\"1438\" data-end=\"2747\">\n<li class=\"\" data-start=\"1438\" data-end=\"1892\">\n<p class=\"\" data-start=\"1441\" data-end=\"1482\"><span style=\"color: #015d9e\"><strong data-start=\"1441\" data-end=\"1480\">Des crit\u00e8res de s\u00e9lection exigeants<\/strong><\/span><\/p>\n<ul data-start=\"1486\" data-end=\"1892\">\n<li class=\"\" data-start=\"1486\" data-end=\"1892\">\n<p class=\"\" data-start=\"1488\" data-end=\"1594\">Les produits labellis\u00e9s Go for Good doivent r\u00e9pondre \u00e0 au moins un des trois crit\u00e8res suivants :<\/p>\n<ul data-start=\"1600\" data-end=\"1892\">\n<li class=\"\" data-start=\"1600\" data-end=\"1694\">\n<p class=\"\" data-start=\"1602\" data-end=\"1694\">Impact environnemental r\u00e9duit (mati\u00e8res recycl\u00e9es, coton bio, production locale, etc.)<\/p>\n<\/li>\n<li class=\"\" data-start=\"1700\" data-end=\"1800\">\n<p class=\"\" data-start=\"1702\" data-end=\"1800\">Impact social positif (commerce \u00e9quitable, fabrication dans de bonnes conditions de travail)<\/p>\n<\/li>\n<li class=\"\" data-start=\"1806\" data-end=\"1892\">\n<p class=\"\" data-start=\"1808\" data-end=\"1892\">Contribution au d\u00e9veloppement local (savoir-faire artisanal, marques locales).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"1894\" data-end=\"2144\">\n<p class=\"\" data-start=\"1897\" data-end=\"1940\"><span style=\"color: #015d9e\"><strong data-start=\"1897\" data-end=\"1938\">Une s\u00e9lection de marques responsables<\/strong><\/span><\/p>\n<ul data-start=\"1944\" data-end=\"2144\">\n<li class=\"\" data-start=\"1944\" data-end=\"2059\">\n<p class=\"\" data-start=\"1946\" data-end=\"2059\">Plus de 600 marques partenaire<strong data-start=\"1954\" data-end=\"1981\">s<\/strong> int\u00e8grent aujourd\u2019hui ce programme, dont Veja, Patagonia, Stella McCartney\u2026<\/p>\n<\/li>\n<li class=\"\" data-start=\"2063\" data-end=\"2144\">\n<p class=\"\" data-start=\"2065\" data-end=\"2144\">Certaines collections exclusives sont d\u00e9velopp\u00e9es avec des cr\u00e9ateurs engag\u00e9s.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"2146\" data-end=\"2331\">\n<p class=\"\" data-start=\"2149\" data-end=\"2188\"><span style=\"color: #015d9e\"><strong data-start=\"2149\" data-end=\"2186\">Un engagement sur la transparence<\/strong><\/span><\/p>\n<ul data-start=\"2192\" data-end=\"2331\">\n<li class=\"\" data-start=\"2192\" data-end=\"2331\">\n<p class=\"\" data-start=\"2194\" data-end=\"2331\">Le groupe met en avant la tra\u00e7abilit\u00e9 des produits via des fiches d\u00e9taill\u00e9es et des labels reconnus (GOTS, Oeko-Tex, Fair Trade, etc.).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"2333\" data-end=\"2577\">\n<p class=\"\" data-start=\"2336\" data-end=\"2386\"><span style=\"color: #015d9e\"><strong data-start=\"2336\" data-end=\"2384\">Des actions concr\u00e8tes en magasin et en ligne<\/strong><\/span><\/p>\n<ul data-start=\"2390\" data-end=\"2577\">\n<li class=\"\" data-start=\"2390\" data-end=\"2460\">\n<p class=\"\" data-start=\"2392\" data-end=\"2460\">Des espaces d\u00e9di\u00e9s aux produits <strong data-start=\"2424\" data-end=\"2439\">Go for Good<\/strong> dans les magasins.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2464\" data-end=\"2577\">\n<p class=\"\" data-start=\"2466\" data-end=\"2577\">Un parcours en ligne sur le site des Galeries Lafayette pour identifier facilement les articles responsables.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"\" data-start=\"2579\" data-end=\"2747\">\n<p class=\"\" data-start=\"2582\" data-end=\"2620\"><span style=\"color: #015d9e\"><strong data-start=\"2582\" data-end=\"2618\">Des campagnes de sensibilisation<\/strong><\/span><\/p>\n<ul data-start=\"2624\" data-end=\"2747\">\n<li class=\"\" data-start=\"2624\" data-end=\"2747\">\n<p class=\"\" data-start=\"2626\" data-end=\"2747\">\u00c9v\u00e9nements, conf\u00e9rences et collaborations pour sensibiliser les clients et les marques \u00e0 une consommation plus durable.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr class=\"\" data-start=\"2749\" data-end=\"2752\" \/>\n<h2 class=\"\" data-start=\"2754\" data-end=\"2808\"><strong data-start=\"2757\" data-end=\"2806\">Un mod\u00e8le inspirant, mais des d\u00e9fis \u00e0 relever<\/strong><\/h2>\n<p class=\"\" data-start=\"2809\" data-end=\"2883\">Bien que Go for Good soit une belle initiative, il reste des d\u00e9fis \u00e0 relever :<\/p>\n<ul data-start=\"2884\" data-end=\"3201\">\n<li class=\"\" data-start=\"2884\" data-end=\"3007\">\n<p class=\"\" data-start=\"2886\" data-end=\"3007\">Aller plus loin dans l\u2019\u00e9co-conception (r\u00e9duction de l\u2019empreinte carbone sur l\u2019ensemble de la cha\u00eene de production).<\/p>\n<\/li>\n<li class=\"\" data-start=\"3008\" data-end=\"3102\">\n<p class=\"\" data-start=\"3010\" data-end=\"3102\">Renforcer l\u2019offre accessible \u00e0 tous les budgets pour d\u00e9mocratiser la mode responsable.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3103\" data-end=\"3201\">\n<p class=\"\" data-start=\"3105\" data-end=\"3201\">\u00c9viter le greenwashing en assurant une transparence totale sur l\u2019impact r\u00e9el des produits.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3203\" data-end=\"3390\">Avec Go for Good, Galeries Lafayette s\u2019impose comme un acteur du changement dans la mode, prouvant qu\u2019un grand groupe peut allier commerce et responsabilit\u00e9 environnementale.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"featured_media":2399,"template":"","evenements-formats":[24],"evenements-thematiques":[26],"evenements-types":[],"class_list":["post-2397","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conf\u00e9rence ISIGE : La mode responsable avec Damien Pell\u00e9 - ISIGE<\/title>\n<meta name=\"description\" content=\"Go for Good : pourquoi et comment un groupe comme Galeries Lafayette se lance dans la mode plus responsable ?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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